How Society Views Gaming

There has long been a negative stigma attached to gamers and how they are as people. Staying inside your room (or mom’s basement) day in, and day out with demeaning physical features; this stereotype is shown on the popular adult cartoon show, South Park, in their “Make Love, Not Warcraft” episode. Years and decades ago, […]

eSports: From Niche to Mainstream

Madison Square Garden is known as “The World’s Most Famous Arena.” This stadium, which contains over 18,000 seats to fill, is home to the New York Knicks, Rangers, and other global level performances to be spectated. Filling up every seat until no more tickets are available is no easy task, case and point to the […]

Twitch: Modern Television

Twitch’s Birth Stage Justin Kan, a Yale University graduate, is the founder of today’s billion dollar company, Twitch.tv. During Kan’s time in university, he established his first company, Kiko Software, which was an online calendar with similar features and uses as Google’s calendar. With this company’s flopped success, Kan and his team sold the company […]

What do you get when you marry personalized and influencer advertising?

Jenny enjoys sharing her cooking prowess. She just had a great stream displaying her new pie recipes. 134 watched, a new record! She knows many of her viewers; George is from Chicago and constantly asks her to repeat in ounces and pounds or whatever units he’s using; Josephine is from Paris, she sends ooohs and […]

Finding Your Niche on Twitch

Twitch As Your Platform For Content Drawing in nearly two million broadcasters every month and boasting over 100 million active users, both viewers and streamers, Twitch has become the premier platform for daily live content consumption. With data retrieved from Streamlabs, Twitch holds a massive 43% share in all video game content revenue and generates […]

Future of Twitch

Future Focused: What’s the Sitch with Twitch? It’s been quite a while since Twitch hit the scene, and it didn’t take too long for it to become clear that it was here to stay. Becoming what is unarguably the largest livestreaming platform available, it begs the question: “what keeps Twitch such an unassailable giant after […]

Scheduling, Streaming, Sleeping

“Life-work balance.”  Now, I know what you’re thinking. Shouldn’t it be work-life balance? Let me explain the difference and why one motto is preferable over the other. “Work-life balance” implies that work comes before actually living. Contemporary society seems to feed off of hustle culture and checking off as many things as possible on a […]

You are a Brand

What is self-branding and why is it important? Self-brand is like fusing perceptions of yourself with perceptions of how others see you. Ultimately, it can be a great way to help control perceptions, and it’s especially apparent during the pandemic as digital presence becomes more important than ever. Platforms like Zoom have been integrated into […]

Ads as Content and Content as Ads

All About Burnout It’s no shocking surprise that in the digital age, advertising truly is everywhere. Consumers online often find themselves inundated with advertisements from every angle. In fact, the average consumer is exposed to around 4,000-17,000 banner ads online daily, but only pays attention to around half that amount. The number of devices with […]

Gaming Influencers

Power Of Gaming influencers You Should Know About The growth seen in the gaming industry in the last few months can be directed to several streams- the pandemic, mergers and acquisitions between industries, and even new technology. However, another source that is often looked past consists of gaming influencers, better known as streamers. Video game […]